To most designers, this is a fact of life. It's never questioned, if it's ever noticed at all. The constant chase of the latest new thing is how they make a living, after all. But some designers are uncomfortable with the environmental and cultural implications of an always-old world. They reject the idea that graphic design has to be disposable, and celebrate their role as creators of culture.
Allan Espiritu is one of those designers.
Espiritu is a professor at Rutgers University and prominent member of the Philadelphia graphic design community. His work pushes against the ephemeral nature of graphic design.
"I'm in an industry that's disposable," Espiritu explains. "That's always been a problem for me as a graphic designer. I hate that the thing that I make is disposable. So I try to resist that."
Espiritu's approach to graphic design is the antithesis of those whose sole goal is to get their work to go viral. His focus is on making connections with his audience, and changing their expectations of the visual world at the same time. That's how he pushes back against the disposable nature of design.
From his studio in the Crane Arts building in Northern Liberties, Espiritu's GDLOFT produces work that he hopes you'll be compelled to keep.
Next, let's see how he does it.
Read about Espiritu's work for the Mural Arts Program.
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